Yatra.com has been declared as the most used travel website in the India, by JuxtConsult, an independent online research and advisory organization. A brand usability study of Indian online travel companies revealed that most customers prefer using Yatra.com when it comes to online travel bookings.
The JuxtConsult’s study analysed internet usage dynamics, behavior and website preferences of the consumers through a large scale ‘online survey’ with over 15,000 internet users in April 2008. The online survey was conducted using Google (keyword) Search Ads and JuxtConsult’s own Internet User Panel (www.getcounted.net). The online survey data represented the entire online population (urban and rural), by using appropriate demographic ‘weights’ derived from the land survey and using authentic Govt. of India population statistics.
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